Modernized Automotive Inventory Merchandising

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The client desired a complete design overhaul for their mobile and web applications.

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This included incorporating 360-degree camera functionality to showcase car interiors and exteriors, providing users with an immersive car spin experience.

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Additionally, they aimed to improve user attentiveness through efficient hotspot management, eliminating the need for overly detailed explanations.

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Finally, they wanted a dedicated player component for dealers to showcase car 360-degree views and schedule live meetings while demonstrating these features to customers.

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BigOhTech delivered a captivating user experience for the client through a comprehensive design process, including design studies, persona development, empathy mapping, user interviews, wireframing, mockups, and more.

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We employed a third-party tool to capture high-quality 360-degree views of both car interiors and exteriors, enabling self-guided tours.

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Hotspot detection was initially implemented manually, transitioning to an AI-powered auto-detection system in a later stage.

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A key feature of the project was the integration of a 360-degree view player with VOIP service and a customized interface. The interface efficiently utilizes screen space by dedicating the right side for call and meeting options, while the left side allows users to spin the car model.

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The improved platform streamlines capturing media by reducing completion time for assignments and allowing users to complete more assignments per dealership.

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High-quality media enhances viewership and engagement.

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Additionally, efficient hotspot management and 360-degree capture significantly reduce reshoots and improve car detailing, leading to increased sales revenue.

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Finally, the platform offers users a seamless and unified experience for explaining car features and showcasing images during customer presentations.