Square Yards

✔

Real estate brokers were primarily buying and selling properties offline.

✔

The client wanted to create an online platform to enhance this experience.

✔

The goal was to provide an integrated consumer experience that covers the entire real estate journey, including detailed information on home loans and rentals.

✔

For distant clients, purchasing properties was time-consuming and challenging.

✔

The client aimed to create an online-to-offline (O2O) platform to address these issues.

✔

Additionally, buyers and sellers were not receiving property recommendations based on their interests, brokers couldn’t share pictures or videos, and client transactions on digital properties were minimal.

✔

Developed a social feed where brokers are recommended based on their interests.

✔

Created a backend system allowing brokers to post pictures, videos, and list properties.

✔

Integrated gamification and social features on the Square Yards platform, enabling users to interact internally and externally.

✔

Developed an AI-based recommendation engine that suggests properties based on user interests, activity, city, and mutual friends’ interactions.

✔

The mobile app introduced a unique innovation in real estate research and analytics.

✔

Buyers and sellers can easily connect through the platform.

✔

Social features such as recommended feeds, comments, shares, likes, and messaging increased broker engagement on digital platforms.

✔

Real estate brokers began posting their inventory with pictures and videos, leveraging the digital footprint.

✔

Buyers and sellers receive property recommendations based on their interests.