Careem

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Previously, the client had a “Business to Consumer” (B2C) revenue stream.

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Given Dubai’s status as an overseas tourist destination, the client wanted to leverage an opportunity where businesses and their staff could encourage guests to use Careem for cab bookings.

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However, this could not be accomplished as hotel staff were focused on booking cabs with competitors. Guests faced inconvenience booking and scheduling cabs due to lack of internet access in a new country, relying on the front desk to plan their local trips and book cabs.

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The front desk staff often referred guests to competitors’ cabs to gain bonuses, resulting in losses for Careem.

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We installed tablets in hotel lobbies, enabling hotel staff or guests to book rides directly. Passengers could connect through consumer mobile apps, while drivers connected through driver apps.

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When a cab is booked from a specific location, the property earns points that can be reimbursed twice a month. Hotel properties earn cashback points on every cab booking, motivating them to increase business for Careem.

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A new revenue channel was introduced, offering referral bonuses to hotels and their staff. Users could easily track the car’s location and receive alert messages upon arrival.

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They could book cars, track locations, post reviews, and pay through multiple payment modes.

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Users can now easily book rides at their convenience.

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Drivers can efficiently track passengers when picking them up.

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Careem’s business enhanced significantly through hotel partnerships, turning hotel staff into primary salespersons.

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Affiliates earn substantial commissions on every booking, reimbursable twice a month.

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With our niche technology, Careem became a success story in Dubai and was recently acquired by Uber for $3.1 billion.