Bharti Airtel Ltd. is a leading global telecommunications company founded in 1995 by Sunil Bharti Mittal. It operates across the USA, Europe, Africa, the Middle East, Asia-Pacific, India, and SAARC regions, with headquarters in New Delhi, India.
Bharti Airtel is one of the largest mobile network operators globally. The company offers a broad range of telecommunications services and is among the top 3 mobile service providers worldwide. It also provides digital entertainment services such as music streaming and video-on-demand through its subsidiary, Airtel Xstream.
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The client sought engaging entertainment platforms – a website and mobile application – to target users across multiple platforms worldwide.
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They wanted to integrate a secure payment gateway and support various codecs on both the Android and iOS platforms.
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BigOhTech assisted the client in developing the application.
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The client needed an engaging entertainment platform with advanced features and functionalities.
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Integration of additional functionalities such as a smooth and reliable payment gateway was required.
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The platform needed to support various codecs on both Android & iOS.
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An adaptive bitrate of video based on internet bandwidth and quality was required to engage millions of users worldwide.
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BigOhTech collaborated with Bharti Airtel Ltd. to develop the video-on-demand application named Airtel Xstream.
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A customized solution was developed that allows users to play videos through EXO Player in both HLS (iOS/Android) and DASH (Android).
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Users can play videos in their preferred quality, enhancing the user experience.
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A reliable application with a secure payment gateway was built as per the requirement.
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Airtel Xstream engaged users globally with a one-stop multilingual entertainment solution for multiple devices.
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The application enabled faster live streaming services and improved user experience.
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As of 2022, the Airtel Xstream app achieved the milestone of 2 million paid subscribers and is now India’s fastest-growing OTT aggregator platform.
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The current average viewing time on Airtel Xstream is approximately 150 minutes and is consistently increasing.
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Airtel Xstream aims to reach 20 million paid subscribers while diversifying its content and partner list soon.