About the Customer

Square Yards provides an integrated platform for real estate agents, developers, and financial institutions. As its tagline suggests, “real estate made real easy,” the company offers a smooth experience to customers, helping them find their dream homes with ease. Established in 2014, Square Yards offers solutions ranging from property search and loan advisory to transaction support and dedicated relationship managers. The company has a strong presence in over 9 countries and 100 cities.

Project Details

BigOh helped Square Yards enhance the Square Connect app by integrating a new social feed feature that enabled users to discover more engaging and relevant content. The feed intelligently ranked posts based on their popularity, calculated using a mix of likes, comments, views, and the post’s location. To ensure the content remained fresh and timely, theta decay was introduced this concept gradually reduced the visibility of older posts unless they continued to receive high engagement. This addition made the user experience more dynamic, personalized, and focused on trending content.

Client’s Problems

Our Strategic Approach

• Designed a personalized recommendation algorithm to show users the most relevant property posts based on their behavior, preferences, and past interactions.
• Implemented theta decay logic in the feed algorithm to gradually reduce the visibility of older posts ensuring that fresh, high-engagement content surfaces to the top.
• Enabled trending properties to be ranked dynamically based on a weighted score of likes, comments, shares, and recency—prioritized through real-time scoring.
• Built a social interaction layer for property listings, allowing brokers and users to post engaging content (images, walkthroughs, stories) to attract attention.
• Added features for likes, comments, and follows, turning one-way listings into two-way conversations and community-driven discovery.
• Developed a discussion thread system to let users ask questions, get feedback, and make better-informed property decisions.
• Supported remote buyers by surfacing hyperlocal feed content and broker activity—providing a digital feel of the area and current property sentiment.
• Introduced gamification mechanics such as badges for top brokers, most liked posts, and follower counts to build trust and increase platform stickiness.
• Enhanced organic property discovery through feed scrolling and content-based recommendations—reducing dependency on manual search.
• Enabled social sharing of posts within and outside the app, helping users involve family, friends, or decision-makers.

Benefits

• 40–55% increase in lead generation.
• More users are reaching out for site visits or inquiries due to better visibility around properties.
• 3x–5x faster discovery time for relevant listings.
• Users now discover interesting properties within seconds/minutes instead of long browsing sessions.
• 65% improvement in broker visibility and engagement
• Brokers who actively post and engage gain more followers and inquiries via their content.