With a strong network of local vendors and suppliers who help the company offer fresh and high-quality products to its customers, FnP has become a trusted household name in a short span. The company has received several awards and recognitions for its services, including the ‘Best E-commerce Website Award’ at the Indian e-Retail Awards 2013 and the ‘Best Florist Award’ at the Indian Retail Awards 2015, adding multiple feathers to its cap.

Project Details

The client aimed to revamp its consumer-facing website, enhance loading speeds, fix Google crawler issues, and make the website SEO-friendly. Additionally, the website often crashed during peak seasons, and the backend relied on a monolithic architecture.

Problem

• The consumer-facing website required a complete revamp.
• The initial page took over 7 seconds to load, causing significant delays.
• The website was not SEO-friendly.
• The Google crawler could not effectively crawl the Single Page Application (SPA).
• Load handling issues led to frequent crashes during peak seasons.
• The backend’s monolithic architecture hindered updates and scalability.

Our Approach

• Revamped the entire website.
• Enhanced loading speed, reducing initial page load time to around 3 seconds.
• Made the website more SEO-friendly with server-side rendering. Resolved the Google crawler issue, enabling effective crawling of the SPA.
• Replaced the monolithic backend with a microservices-based architecture, improving scalability and update flexibility.
• Implemented an automated CI/CD pipeline.
• Achieved blue-green deployment through the microservices-based architecture.

Benefits

• FnP has a global online presence with more than 9 million users in countries such as the USA, UK, Australia, UAE, and more.
• Since 2015, the number of FnP customers has grown at a CAGR of 16%.
• The website no longer crashes during peak times, allowing FnP to enjoy increased revenue from online customers during festive seasons.