HCL Concerts is India’s biggest and longest-running live Indian music platform, boasting 23 years of history, 1500+ artists, and over 75 million viewers. It showcases the finest and most diverse Indian classical music, featuring over 800 hours of soulful music created and recorded by 500+ musicians.
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Project Details
The project involves an OTT musical platform where users can listen to soothing Carnatic and Indian classical music. It offers a live streaming option for ongoing classical concerts and allows users to listen to classical melodies based on their taste and consumption history.
Problem
HCL Music wanted an auto-suggestive search for classical songs by artists and genres.
There was no recommendation engine in place, affecting user engagement as users couldn’t get auto suggestions based on their taste and consumption history.
The platform needed to support various codecs on both Android The client aimed to run a User Acquisition campaign and expand their user base.
The hybrid app had frontend issues, leading to stability and scalability issues. Users were unable to update to the latest version of the app.
The backend architecture design increased infra costs, which would further escalate as the user base grew.
Our Approach
Implemented MoEngage to track user behavior and assist them in listening to songs of their choice. We integrated the app with marketing platforms such as MoEngage, Appsflyer, and Facebook Analytics.
Re-architected both the iOS and Android apps, CMS, and backend to scale for marketing needs. Redesigned the app into a native tech stack without affecting the current user base.
Implemented Elastic Search, Logstash, and Kibana tech stack to reduce user search time for server-side tags. Developed an end-to-end product with Elasticsearch to assist users in searching songs by artists and genres.
Utilized AWS managed services for CDN and CloudWatch for monitoring services.
Implemented predictive analysis via a recommendation engine to recommend songs based on user interest and listening pattern.
Benefits
Smooth search functionality allows users to easily search for songs by artists and genres.
Personalized recommendations for latest concerts, trending, and newly released songs.
Successful user acquisition and engagement campaigns resulting in a user base growth of approximately 2.5 times.
Significantly reduced cost for managed services by approximately 60%.
Effortless updating of the latest app versions and a native experience with new features.
Highlights
Your rights on our user-friendly platform. We simplify terms, offer guidance, and suggest next steps and contacts. Your rights on our user-friendly platform. We simplify terms, offer guidance, and suggest next steps and contacts.
Your rights on our user-friendly platform. We simplify terms, offer guidance, and suggest next steps and contacts. Your rights on our user-friendly platform. We simplify terms, offer guidance, and suggest next steps and contacts.
Your rights on our user-friendly platform. We simplify terms, offer guidance, and suggest next steps and contacts. Your rights on our user-friendly platform. We simplify terms, offer guidance, and suggest next steps and contacts.
With over 19 years of global IT experience, Sourabh Kapoor is a prominent FinOps thought leader. He has guided Fortune 500 enterprises and global brands like Ericsson, BlackBerry, and Nimbuzz through their digital and cloud transformations. A strong advocate of FinOps-driven efficiency, he’s helped organizations cut costs while scaling smarter. As a Digital India advisor, he knows how to build smarter systems that do more with less
Sourabh Kapoor
CTO
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Rajma Pandey
Software Engineer@CreateWith
1 year ago
CEO
This is heading“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing consectetur adipiscing elit.”
HCL Concerts is India’s biggest and longest-running live Indian music platform, boasting 23 years of history, 1500+ artists, and over 75 million viewers. It showcases the finest and most diverse Indian classical music, featuring over 800 hours of soulful music created and recorded by 500+ musicians.
10%Happy birfsyyyy
19%Happy birfsyyyy toyou
50%Happy birfsyyyy Happy birfsyyyy
Project Details
The project involves an OTT musical platform where users can listen to soothing Carnatic and Indian classical music. It offers a live streaming option for ongoing classical concerts and allows users to listen to classical melodies based on their taste and consumption history.
Problem
HCL Music wanted an auto-suggestive search for classical songs by artists and genres.
There was no recommendation engine in place, affecting user engagement as users couldn’t get auto suggestions based on their taste and consumption history.
The platform needed to support various codecs on both Android The client aimed to run a User Acquisition campaign and expand their user base.
The hybrid app had frontend issues, leading to stability and scalability issues. Users were unable to update to the latest version of the app.
The backend architecture design increased infra costs, which would further escalate as the user base grew.
Our Approach
Implemented MoEngage to track user behavior and assist them in listening to songs of their choice. We integrated the app with marketing platforms such as MoEngage, Appsflyer, and Facebook Analytics.
Re-architected both the iOS and Android apps, CMS, and backend to scale for marketing needs. Redesigned the app into a native tech stack without affecting the current user base.
Implemented Elastic Search, Logstash, and Kibana tech stack to reduce user search time for server-side tags. Developed an end-to-end product with Elasticsearch to assist users in searching songs by artists and genres.
Utilized AWS managed services for CDN and CloudWatch for monitoring services.
Implemented predictive analysis via a recommendation engine to recommend songs based on user interest and listening pattern.
Benefits
Smooth search functionality allows users to easily search for songs by artists and genres.
Personalized recommendations for latest concerts, trending, and newly released songs.
Successful user acquisition and engagement campaigns resulting in a user base growth of approximately 2.5 times.
Significantly reduced cost for managed services by approximately 60%.
Effortless updating of the latest app versions and a native experience with new features.
Highlights
Your rights on our user-friendly platform. We simplify terms, offer guidance, and suggest next steps and contacts. Your rights on our user-friendly platform. We simplify terms, offer guidance, and suggest next steps and contacts.
Your rights on our user-friendly platform. We simplify terms, offer guidance, and suggest next steps and contacts. Your rights on our user-friendly platform. We simplify terms, offer guidance, and suggest next steps and contacts.
Your rights on our user-friendly platform. We simplify terms, offer guidance, and suggest next steps and contacts. Your rights on our user-friendly platform. We simplify terms, offer guidance, and suggest next steps and contacts.
With over 19 years of global IT experience, Sourabh Kapoor is a prominent FinOps thought leader. He has guided Fortune 500 enterprises and global brands like Ericsson, BlackBerry, and Nimbuzz through their digital and cloud transformations. A strong advocate of FinOps-driven efficiency, he’s helped organizations cut costs while scaling smarter. As a Digital India advisor, he knows how to build smarter systems that do more with less
Sourabh Kapoor
CTO
Follow:
Follow:
Rajma Pandey
Software Engineer@CreateWith
1 year ago
CEO
This is heading“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing consectetur adipiscing elit.”
